Meta pixel for WordPress

توضیحات

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

You can find more information about our Privacy Policy here.

نصب

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

سوالات متداول

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Conversions API?

You can find more information on the Conversions API.

Where can I find more information on Facebook for WordPress plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

نقد و بررسی‌ها

2 ژوئن 2025 1 پاسخ
The plugin has improved in UI and UX recently. It was easy to setup pixel and CAPI. I think more documentation and instructions in the plugin will help users understand more what’s happening and give users the confidence that they have set things up correctly. Eg. having the ability to set up CAPI events for specific page view triggers.
28 آوریل 2025 1 پاسخ
It’s great that you can use this plugin to manage Meta pixels for Ads and Audiences. I think it’s going to improve a lot.
10 مارس 2025 1 پاسخ
There is nothing more to write, just look at the Wordpress and PHP compatibility table.
7 ژانویه 2025
I just installed it so I don’t know the results yet. But the facility prevents everything well and better than I expected.
خواندن تمامی 156 نقد و بررسی‌

توسعه دهندگان و همکاران

“Meta pixel for WordPress” نرم افزار متن باز است. افراد زیر در این افزونه مشارکت کرده‌اند.

مشارکت کنندگان

“Meta pixel for WordPress” به 29 زبان ترجمه شده است. با تشکر از مترجمین برای همکاری و کمک‌هایشان.

ترجمه “Meta pixel for WordPress” به زبان شما.

علاقه‌ مند به توسعه هستید؟

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

گزارش تغییرات

2025-04-23 version 4.1.3

  • Added the OB script to the same block as Pixel init
  • Minor improvements to the plugin’s overall functionality
  • Added a template for PRs

2025-03-20 version 4.1.2

  • Add back CORS headers on the openbridge calls
  • Updated the wordpress.org directory tags

2025-02-06 version 4.1.1

  • Fix an issue that caused fatal error when upgrading to 4.1.0

2025-02-05 version 4.1.0

  • Added Test CAPI functionality
  • Fixed an issue with the MBE where user could not onboard
  • Improved the way FBP & FBC are retrieved
  • Minor improvements to the Plugin Settings page
  • Move the noscript tag to body element
  • improve the check for product categories

2024-09-24 version 4.0.1

  • Updated the readme.txt to point to Meta Privacy Policy